NLP - mass psychology and marketing theory

If you live in Israel and would probably roads lately seen the ads for NLP learning centers in Israel.

Those who do not know what NLP? I will not explain here a little Google search will give a lot of results that really do not give you any explanation of what is really NLP.

I will not sell you to market online should know NLP or psychology should know something (which is certainly true) I just want to go the other way advertisers look at all the products published by the NLP.

Once you were looking at how they sell the product?

Google search results will be funded much, look at the wording, what they really trying?

All ads without exception did not touch the real product, but what you as a consumer will get it, everything is personal benefit you receive the product.

Sometimes when we marketed product, especially if a physical product is very easy for us to market its properties, but people do not buy because of this or that property they buy for personal benefit!

Purchase process is completely emotional process, after all there is no difference between the BMW 320 car and any other motor vehicles average 1,600 (BMW importers I apologize, I would like to download the above remark for BMW 760).

People buy because they give the product benefit, the decision whether to buy this or that product is very low number of cases is based on logical considerations come clean in most cases a lot of emotional considerations.

Consider, for example a product from the domain where almost no consideration to the emotional impact: a baby carriage.

One would think that parents will buy a baby carriage only technical characteristics: safety, height, functions. But conversations with several friends and married couples up an interesting argument that they are part of the reason he bought a cart-specific outer beauty!

I must tell you that the baby does not know what cart he drives and he does not brag about in the garden cart with the company, consideration of beauty comes from the parents they want to cart you will see beautiful they go with her on the street.

It also obviously implies beauty trolley least not on safety or any of its other of its functions, but still he went into one of the considerations for choosing cart.

I'm sure not renew anything a lot of people but sometimes a good idea to remind ourselves before we prescribe a landing page or ad on Google that we sell a specific person probably will buy the product not because this or that property but because the product will benefit him personally.

Finally those who have not read the post of Ran my fiance Ken Akilastin arrives in Israel , you can find a lot of good clips of the man and his videos on YouTube nice tips .