PPC

Using Abkonatnat Network

Long time since we posted the blog post, while not updated on what we are working ...

So we're currently very busy, are racing against time and work on some projects in parallel.

One of the projects we're very curious to is a product of Kelyakvenak, about a year ago we wrote about Lens (it's called Post Squid) on Squidoo and tried to make money from it through the SEO.

The first few months did not receive general Lens movement and we had no sales, until one day we received our first sale, since the tap was opened and sales began to drip slowly.

We have detected that-Lens settled him on the first page on Google for very specific and highly expressed in connection with selling a product, but unfortunately, a very low traffic and sales have averaged about a week - week and a half.

Recent product price was raised by Huondor by 2 than in the past: from 25 to $ 50 it's a nice sale ...

Leaves us about $ 200 in only a few sales 4.

A few months ago we tried to market the product through the search but without success, because it's the most insane competition.

Therefore, we decided to try and market the product Abkonatnat Network instead gain a lot of qualified traffic!

The movement we're going to like this:

• We intend to publish only those specific sites selected one by one, although it is hard work, but she sure better deal to receive a quality movement.
• We're going to publish and Text Ads Image Ads to attract more attention.

The campaign will cost in the coming days and we hope very soon we can update you about some good news ...

Of course, insight into Ahkonatnat Network also will be raised

How to turn coal into diamonds?

We're almost in mid-August, and we have just a few campaigns in the air. I'm sure you're curious to know how we go with them, but we still have just over two weeks to push and try to learn as many of these campaigns and I hope we can be proud of at the beginning of next month.

We divide the learning process in marketing via PPC to 3 main parts:

• Step ads - Ad writing to let prospective purchaser an idea of what is behind each ad, and will continue to click on it (CTR% higher)
• Step landing page - Create a landing page attractive and reliable, the potential buyer to warm the product and make him want to go to auction (CTR% higher, lower Bounce Rate)
• Point of sale - the end of the sales process and execute a purchase page

When we decided to put all our efforts on learning how to market via PPC I wrote the post: to break the barrier of the PPC and mentioned that two of our main weak points are writing good ads and writing good landing page.

So we decided to share with you about a campaign which is already two weeks half the air, you can definitely tell by the data we show an upward trend in our learning process.

I'll start with the dry data:

Ad CTR% - 15.28

Number of clicks - 455

QS Keywords - 10 without exception

CTR% over to Huondor - 29.4

Bounce Rate% landing page - 53.56

Avg. Time on Site landing page -00:01:24

I'll keep you posted as well that after two weeks, we changed the landing page, because there were no conversions, in addition, we need more targeted keywords.

The data above are correct for today, as you can see, are quite beautiful, very beautiful, even compared to where we were several weeks ago, but if you notice, the only step missing here is the sales stage ...

We are currently in the third phase, since no one knows has been made so far, and now we try to analyze the stage of the campaign and no success.

To date we posted several hypotheses:

• Despite that - Avg. Time on Site Bounce Rate and the reasonable, landing page may not warm enough for the product.
• Sales page and create attractive not reliable so nobody made the actual purchase. Obvious question is what the data say Abkelyakvenak data Abkelyakvenak Tim ... we think the problem might be here, but nevertheless we decided to try to market the product because we saw that the percentage calculated the returns of the product low.
• The main competitor in this niche in front of us looked pretty strong and serious.

Anyway, very keyword cheap so we do not want to give up too easily throw away all our work before we try a few more ideas we have.

Our ideas are:

• Other product replacement product - is another product Abkelyakvenak by what we checked in that Regrettably niche.
• Creating a comparison between the product we market our competitor, the problem of its partner program is not an orderly affiliate network we do not know if this is how ephemeral or affiliate program seriously.
• Adding an application to fill additional bonus miles for those who Syrkos we can be the product.

Of course we will update you what happened after the campaign we'll have a few more attempts.

In any case, we'd love to hear your opinions and learn from you,

N.. In

Wow, that was long

To break the barrier of the PPC updates ...

So far, we certainly stand behind our decision to break the barrier and the PPC to PPC to break us, so this post is intended to update you on what we managed to date (July 19 to, the date of writing the post to break the barrier of the PPC )

3 Google AdWords campaigns were

Three campaigns for the process to end will be raised next week

So far, few conclusions

• Be arranged. Because we're giving quite a lot of campaigns for a relatively short time, we make a neat table of all campaigns to be the finger on the pulse.
• Test campaigns within a reasonable time. We decided to give each campaign a whole two weeks to run before we analyze it and decide whether to change it or not so we can get good data analysis.
• Use reports. To date we have not used any of Google's reports to analyze campaigns, and now we also use them. You can even set a specific report email will be sent to a certain period and it indicates that the report mentions it was time to check the status of campaigns ... (especially when there are a lot of air campaigns in parallel).
• Not to mention a mass of keywords at once. We used to raise campaign with lots of keywords, then we would lose ourselves in Google's data, or simply did not have enough Imfrsanc to analyze the campaign, since the keyword crowd there were very few searches on Google. Currently we are working on the following method: conducting research and words, make a list of appropriate keywords and upload to start the keywords (relevant of course) that have a relatively larger number of Imfrsanc, to try to get a snapshot within a reasonable time.
• Not be fixed. We try our landing pages will have the same concept, but trying to look at some variations of landing pages.

It is now,

Further updates to follow ...

A good week everyone

To break the barrier of the PPC

The title of the post sounds very explosive, so what is actually saying?!?

According to recent posts that we should blog, you can see we not only learn PPC, but a few areas, such as for example in SEO, marketing through the mails, and some ideas that we really want to implement right now we put them aside.

The problem is that you can not learn everything at once (certainly not when it comes to half-time now for us), so we decide that we currently Belahtamakca concentrate solely on PPC.

Number of campaigns we have today in PPC was relatively limited, but still we have identified a number of mistakes to continue we certainly do not intend to repeat.

Our mistakes

• Failure to split - test properly, no ads and landing page.
• Campaigns too fast download
• No pre-set amount devoted to examining the whole campaign

Our weak points

• Writing compelling ads. When going through that barrier in PPC you can not even move, and we did not move him. We read so much information on how to write ads, each with a different opinion, the funny thing is that everything makes perfect sense! So what is it?! We came to the conclusion that everything depends on the niche audience. There is no right or wrong, you have to go back and find the client's ad style works.
• Writing a landing page converts. Truth, we do not know if that is a weakness, that were not enough clicks on the ads, but we should definitely be worn in preparing the landing page. Conclusion already reached her while she Physical product landing page landing page different digital product, and we are currently breaking my head trying to figure out how a physical product landing page should show what a customer buys a physical product looking for.

Since in the field of PPC also includes the search and the Content We want to specialize in both. We think there are differences between marketing and all of them, but we have no useful information on a different subject and Content do not have known until now, so our impressions when we will provide you with quality information.

Goals we set ourselves

• Learn copywriting. To sell this art, so we've started to read several books in order to enrich the knowledge and do good copywriting. Recommendations on good books we will publish later, we were just beginning to read.
• Submitting a letter of resignation. Our ultimate goal is leaving our temporary job as salaried employees to engage Paul - Time to do what we love, we are now a little after mid-July, which means that we have a little less than five and a half months to specialize in only the PPC and implement our primary goal! (Well Well, there are a few more goals but they are reserved in )

PS

I did not niche in which "he" wrote a post . At the moment I finished all the tasks I set myself on niche, all that remains now is to follow Google's data and analyze them later, but right now we let it run and focus on what we have decided we will focus on - PPC.

PS in

I and "or" we have registered almost simultaneously posts to Atpasapo the previous post ... a bit down

Advertise in the Holy Land without using Google

Be surprised but there's always another option, everyone always follow what they say they do, they always do exactly what you type in, but I guess if it's in the book so everyone has been really doing it, you can not make money from what everyone is doing.

Should be unique to think outside the box advertising channels as well.

But contrary to what this post is not meant to be, it would not be more motivated to post without real value behind it, so went straight to the main.

If you want to promote a product in the Holy Land, where you'd run?

You could say that 90% will tell Google that is true, most of us use Google search engine.

But because of the tiny country that many users also use other search engines, which sometimes the competition rules of the game much easier.

Advertising in those search engines can Loazour qualified traffic we have in most cases much cheaper prices.

So who are actually there are competitors to Google in our country?

Here are brief and comprehensive opinion, if I missed one I did not know I'd love to hear from you.

So without too much drums, Here is the list of channels in PPC advertising method:

It is important to note

Subscribe to comments before everyone, register addresses not turn directly to the original site but through our site.

If you have already noticed in the past, we try to all outgoing links from the site will Cloaking.

Cookies we do not plant or try to earn money out of this blog (if we do so in the future is very little chance we'll list it before), we just want to know how many people click on the link out.

Walla Walla Service operates the AdVantage, the ads that appear alongside search results Walla.

Benefits

• There are not many competitors.
• There is no strict rules like Google.
• There is no need to put the budget in advance, except for opening an account sum NIS 25.

Cons

• Provided only within their search results.
• Relatively little traffic.
• Study words tool works when he feels like (and often just do not want him).

Crossing register click here .

Netex search engine was supposed to be one of the great inventions few years ago, in my opinion this is an invention idea never took off and caught wings perhaps because it was invented before RedBull arrived .

The idea was to download software into your computer and thereby make browsing friendly, so by using the Hebrew language in the address bar.

True, the engine operates in a search engine for everything that enable different types of publications.

The company will not reveal numbers on advertising prices and need to request a quote for the campaign separately.

The possibility exists that they do not like very much present it is PPC.

Benefits

• Relatively well-known brand, the jobs probably installed automatically from the collaborations.

Cons

• Unknown amount of traffic.
• Lack of transparency - can be bid by the customer, therefore it is necessary to negotiate the price.
• It is necessary to prepay for any amount of clicks we buy.
• The process is not executed On - Line and requires a lot Topsiada of contracts.

More information can be found here .

I saved the best to the end of deliberately, Merlin is definitely one of the great competitors in the Holy Land to Google AdWords.

Merlin is not their own search engine and they buy advertising space in other sites where they put the ads, pretty similar to AdSense.

Ads can be text ads and recently introduced image ads.

The big advantage is the ability to segmentation which sites your ad will appear.

Benefits

• Relatively large amount of traffic to competitors in
• Accurate segmentation by locations

Cons

• Competition
• Strict advertising rules drop
• Minimum initial deposit of NIS 500 (although this is not exactly a disadvantage)

Register Merlin Click Here

As Merlin's service, Neto publishing platform offers site but it also serves as a search engine before himself.

His real power is actually on the network sites rather than the charge results which appear alongside the usual Huatcaut

Fully automatic enrollment is a requirement for deposit of NIS 250 on account of future advertising account.

Other than that everything is quite similar to Marlene.

Register to Neto , click here .

PS

Those who have not noticed, the clock on the rapidly approaching zero hour.

The report has been prepared, and what's more important, the conclusions we have learned from him has been produced, that no conclusions there is no reason to make any report.

Ne.ab.ab.

A little curiosity to think, one philosopher said:

"The reason that mankind will never be his ability to extract the existence of useless meetings."

How to raise campaign with a low budget?

I was starting to vigorously pursue the raising campaigns on target I set myself the next month.

The main problem I encountered when I'm up a new campaign is a budget problem. We're still not in a position we can afford to pay an astronomical budget that will stand him, because we really do not want to close the business after the two campaigns.

So far I found that the method is a method of multiples expensive, not suitable for low budget like us. The main problem is that this method creates a very high number of Adgrofim, on the order of 500-600 Adgrofim, and this creates a problem that you can not collect enough information on all the phrases in a relatively reasonable, but if you set a very high hand and there will be enough exposure to not only the most popular phrases .

This problem we employed many of the campaigns that now we do not have enough clicks to analyze our landing page quality, whether it converts or not, and in addition, is the product itself at the converter for these specific words.

I think I found a solution. At this time I made a list of expressions, when I take a very limited number of keywords, between 5 and 10 phrases, and over them and only them in the campaign.

Now I'm done to the same campaign, I think he's got great potential, Yahoo and MSN.

In my opinion, there are other search engines such great potential, although they have a few phrases in PPC competition tall, but there are also a lot of expressions for searching for them but almost no one would publish them.

I'm waiting to see what would be the consequences if the system decided to use it help me understand some things more quickly;

• Are the phrases I have raised are familiar phrases
• Does my landing page converts
• Does selling the product is a product

I hope the system could give me a large amount of Imfrsanc and clicks within a few days.

I'll fill this later whether this method works well for us.

Multiples method or phrases targeted?

Well, been a while since the last time I wrote a post, and the reason for this is confusion in recent days trying to figure out what the best method for finding phrases / keywords convert.

השאלה העיקרית שמעסיקה אותנו בימים האחרונים היא: איך עדיף להעלות קמפיין, לפי שיטת המכפלות או לפי חיפוש ביטויים מדוייקים וממוקדים? After thorough research, trying to find a definite answer which method is most profitable, we found that there is no such response. The simple reason is that everyone does his research and finds his way. But how annoying it is to hear an answer like this: "Everyone is doing his research, right?

I will share with you right now I have three campaigns running for two and a half, three of them by multiples method, and indeed we have no results yet, but we also draw several conclusions:

What is multiples another post I noted already, in principle, this method is used to find a long tail phrases that their competition, thereby increasing the chances of conversion. We found this method a few problems:

• Multiples tactics as we do a multiple of all groups of words, the end result is usually a 500-600 Adgrofim monster, the meaning is difficult to track.
• We Neazrno on Efficient PPC , that to all 600 Hadgrofim manually is a bit crazy. הבעיה שנתקלנו בה עקב כך, היא מודעות לא מספיק איכותיות.
• For a low budget should not raise campaign that includes so many Adgrofim because that means less exposure, and probably will take much longer to get enough data to know whether or not converts niche.

Although less than three days have passed since the campaigns running, but still, due to large amounts of Imfrsanc so far, but very few clicks, very interesting for me to check these niches and phrase are very focused and multiples method. I just pick up campaigns on the same niche, but another method (different country).

Multiples method did not gave up, I think a lot of potential for this method, the main problem of who that very high budget to invest in this method can wait a while before results will be accepted.

I'm going to work on targeted search phrases for my niche Maric them for several days'll fill if there was a change ...

כמה במילים נשים בקמפיין ? או מהו התקציב היומי הנכון לקמפיין ב- AdWords ?

Before you start reading I anticipate and say I have no answer, so I know some of you must now click on BACK button to return to the search results but in my opinion you should keep reading you will find some good ideas.

You still here?

The real reason that I have no answer is simply no one answer to that question. Each place and each one writes his opinion as if the only truth set in stone but in reality there is much more than one answer and probably all true.

The stage of finding the words we've been through in most cases we find too many words on the order of 2000 words or more (and after the filter of words not known).

But if we have 2000 words in the campaign what the right hand or budget in order that we can get the maximum traffic from Google. Google gives priority to campaigns known with a high daily budget because for him it shows the seriousness. Campaign with a daily budget of $ 400 on a completely different campaign with a budget of $ 25 a day although it can be both of which are the same words the same ads.

If you think it is also reasonable depth market willing to spend $ 400 a day probably more serious, which is also a retailer willing to spend even $ 25 a day.

The problem begins with a monthly charge campaign daily budget of $ 400 a day cost us $ 12,000 a month!

True in most cases we do not reach this amount, but always have to be calculated, but if you want to shut the whole thing before it started.

Most daily budget will be determined by our financial ability and in my opinion there is no reason to go and set it in reverse on the other hand we also can control is how women's words according to campaign daily budget.

So the right question should be how many words women campaign in accordance with our daily budget?

Like I said in the first sentence does not have an answer but here are some ideas I gathered from various sources and some more reasonable than others less Consider what you want to throw the rest.

Before we start You better know how we can get monthly / daily, it is important to take confidence interval that we sell will take at least a month until the launch would come.

Ie we need confidence interval and a half months. Now we know the number here are some opinions how to calculate the budget:

• כמות שמילים שאפשר להשתמש בה היא פי 10 מכמות התקציב היומי. כלומר אם יש לנו תקציב יומי של 5$ ניתן לשים רק 50 מילים (שיטת שנלקחה מ PPC CLASSROOM).
• לחשב את המחיר הממוצע לקליק ולחלק את התקציב היומי שלנו בבמחיר הזה לפי זה נקבל את המספר המילים המקסימלי שכדאי לשים בכדי לקבל תנועה מקסימלית. לדוגמא: אם התקציב שיומי שאחנו יכולים להוציא הוא 10$ והמחיר ההממוצע הוא 0.5$  נוכל לשים רק 20 מילים (פורום DigitalPoint)
• חישוב הממוצע לקליק, חילוק התקציב היומי במחיר שקיבלנו ולהכפיל בשתיים. די דומה לשיטה שלמעלה כאשר השיטה הזו מניחה שנכראה לא נקבל תנועה לכל המילים שלנו ולכן נוכל לשים יותר מילים בקמפיין (פורום DigitalPoint).
• This idea is impossible to read this simple method senseless gamble but just know things go without reason are the ones that work, the idea is very simple to put some words you want regardless of budget. At least from what I gather an author post he does not believe that Google give more "honor" to have a higher daily budget, a little pretentious but senseless things really are those who work.

If you have another idea will be happy to hear them as they may be delusional.

And finally for the 20th birthday of Dilbert:

Conclusions about the distribution to Adgroups writing campaign ads

Well, I wanted to go to the first option to Adgrop for each phrase, but because of the insane amount of words I found, I realized it was not going to be possible, that I pass in silence the limitation of Google and 2000 Adgropas campaign.

So what I did was to group the division according to the similarity of words (by root). Of course, after the expressions Shassanne converters, I'll stay with the stronger, and also add "broad" for now, I'll go for sure ... phrase and exact.

The next step is phase ad writing. It's not easy to write so many ads, but potential buyers will continue to my ad from all the others, it is important to address in the ad a couple of things, and those of my guiding principles for writing ads:

• קודם כל, חשוב לבדוק את המודעות של המתחרים שלנו, מה התוכן של המודעות שלהם, לנסות לראות איך אני יכולה לרשום מודעה שתתבלט על פני שלהם.
• לרשום מודעה ברורה ופשוטה שעונה על הצורך של הגולש. לא להתחכם עם כל מיני הבטחות שווא שאין להן בסיס בעמוד נחיתה.
• לוודא שמילות המפתח תופענה לפחות פעם אחת במודעה, ורצוי שגם בכותרת, במידה והביטוי נכנס ב-25 אותיות המוקצבות לנו.
• להוסיף את ביטוי המפתח ב-display URL כדי להדגיש ולמשוך את תשומת לב הגולש. לדוגמא: www.MySite.com/Make-Money
• בהמשך לנקודה קודמת, להשתמש באותיות גדולות בתחילת כל מילה כדי להדגיש את הכתוב.
• ליצור כותרת מושכת למודעה, ולדאוג שבגוף המודעה אציג את התועלת של הלקוח הפוטנציאלי מרכישת המוצר.
• לאחר כתיבת המודעה, לקרוא אותה בקול רם ולשאול את עצמי האם המודעה משכנעת להקליק עליה? האם היא מציגה פתרון לבעיה שלשמה הגולש גיגל?

עוד דבר שחשוב לעשות זה לקרוא את מדיניות הפרסום של Adwords לגבי כתיבת מודעות, כדי למנוע פסילת מודעות ואף חסימת החשבון.

אני זזה לכתוב את המודעות לקמפיין שלי…

בהצלחה

איך מחלקים לאדגרופס?

טרם סיימתי להכין את עמודי הנחיתה עבור הקמפיינים שלי. סיימתי שני קמפיינים מתוך 4, כשלכל קמפיין הכנתי כמה ווריאציות של עמודי נחיתה כדי לבדוק איזה עמוד נחיתה ממיר יותר טוב.  באופן עקרוני, אני מרוצה מכל עמודי הנחיתה שלי.

בשורה התחתונה, הדבר הכי חשוב זה לתת לגולש את הפתרון שאותו הוא מחפש. אין פה קסם, אם הוא לא ימצא את מה שהוא צריך אצלנו (ע"ע הפוסט שלי בנושא כתיבת עמוד נחיתה – איך בונים עמוד נחיתה טוב? ), הוא ילך למקום אחר לחפש פתרון.

טוב, מחקר מילים כבר עשינו, עמוד נחיתה כבר יש לנו… השלב הבא הוא קיבוץ לאדגרופס. איך לעזאזל מחליטים עכשיו מתוך כל כך הרבה ביטויים אילו אנחנו נשים תחת אותו אדגרופ?

קודם כל, לפני שאתחיל לדסקס על איזו דרך נראית לי הכי יעילה לחלוקה לאדגרופס, חשוב לדעת את המגבלות של גוגל בנוגע למכסות:

• עבור קמפיין אחד ניתן ליצור עד 2000 Adgroups.
• בכל Adgroup ניתן להעלות עד 2000 Keywords.

אז למה חשוב לעשות חלוקה נכונה ל- Adgroups?

חלוקה ממוקדת ל-Adgroups חשובה מאוד על מנת להשיג Quality Score גבוה, או בקיצור QS. זהו בעצם המדד לרלוונטיות ואיכות המודעות שלנו. QS משפיע על המחיר שנשלם לכל קליק ועל מיקום המודעה שלנו בכל חיפוש.

לאחר ניסיון העבר ולאחר חקירה נוספת על חלוקה ל- Adgroups אני הולכת ליישם בקמפיינים הנוכחיים את העקרונות הבאים:

• פיצול ה-Keywords ל-Adgroups קטנות וממוקדות.
• לא להכניס יותר מ-20 Keywords לכל Adgroup (ו-20 זה ממש אם נסחפתי עם עצמי).

אני יודעת שבהתחלה החלוקה שלי הולכת להיות פחות ממוקדת, כי זה עדיין השלב הראשוני, וכדי שאצליח לעמוד במכסה של 2000 אדגרופים בלבד, אני הולכת לחטוא בלשים כמה ווריאציות של אותה מילה באותו אדגרופ, לדוגמא: make money ו-makes money.

אני יודעת שאני אצטרך לשלם על כך בבידים יותר גבוהים, אבל אחרי שאתן לקמפיין שלי לרוץ כמה שבועות, אני אתחיל לעשות מחקר על התוצאות ולעשות אופטימיזציה של הקמפיין (על אופטימיזציה אדבר בהמשך) והבידים שלי יירדו משמעותית.

אני אשתף אתכם במשהו, הבוקר הסתכלתי על רשימת מילות המפתח שלי, הרשימה הסתכלה עלי בחזרה… וכלום לא קרה!

אני לא יודעת עדיין איך אני הולכת לארגן לי את האדגרופים, ולכן אני לא יכולה לתת יותר מדי טיפים בשלב הזה, מה שאני כן יכולה להגיד זה שאסור להיות עצלנים בקטע הזה, כי אח"כ משלמים על זה סתם ביוקר.

אני שוקלת כרגע בין שתי אופציות:

אופציה 1: לשים כל ביטוי בנפרד, בכל ההיפוכים שלו לפי שיטת המכפלות (A+B+C, B+C+A וכו…) עם סוגי ה- match type יחד, בלי "broad" נכון לעכשיו, למרות שזה מאוד מפתה, כי אני יודעת שאני מפספת ביטויים רלוונטיים כשאני שוללת את – match type הזה, אבל בהמשך אני בהחלט אתנסה שוב (ברשימת טעויות העבר… לא ממליצה למתחילים להתעסק עם broad בשלבים הראשונים).

אופציה 2: לשים כמה ביטויים שמורכבים מאותו שורש ביחד, לדוגמא: make money online, making money online, makes money online וכו… אני פחות מעדיפה כרגע את האופציה הזו, אבל במידה ואני אחרוג בצורה מוגזמת מההגבלה של 2000 אדגרופים, אולי לא תהיה ברירה, לפחות בהתחלה, עד שאוכל להתחיל לעשות אופטימיזציה.

אחזור בהקדם עם מסקנות לגבי חלוקה לאדגרופים…