Guides

10 Tips for a good video

I'm not from those who believe we can sum it all under one list containing all but sometimes such a list can direct us in the right direction and help us focus on more important things.

Below the previous post on video hosting site I decided to make a small list of things we try to keep them Buidaweim we publish online.

None of them true and all inscribed Belsa' always have an outstanding but most of the rules work, we studied them for ourselves after a lot of mistakes and many hours wasted.

So without much preamble let's get started ...

• Select the video for the audience questioned him about the audience see what interests him and only then the video Atcro most appealing to them not all videos have to be spent on unnecessary and sometimes only destroys investment. For example, a particular audience can love video video authentic than professionally smooth estimation. A rule of thumb was always true normal landing pages, who is important is the audience / buyer and not the product.
• Let the value from the outset, the intention is of course not to let the solution / product to you at the beginning of the video but to recommend to attract the viewer to see the rest, without it you will find very quickly (if you can keep track of how many people saw the video until the end) that people are leaving the video its just the first few seconds.
• Creativity is more important than professionalism not required to be creating the most professional video management but also must be creative and effective, the viewer no time to see something interesting a lot easier to move the following video (in particular, he is watching a video sharing site where quite a selection) than watch boring video him.
• Not to read a shelf - a shelf reading makes the video and in most cases Lmotuni emotion causing a lot of viewers lose interest right from the start. If a video or photographic presentation and yet you have a page next to you indicated that you have recorded yourself some very important things you will not forget them. Selling video or video that gives a personal opinion it is better to avoid anyway.
• Length does matter, short video is usually better video. Make the points you want to talk to them and sets them in the order in which you want to view them. Then try to see how you manage to get everything in some less time.
  The eternal question always asked is what is the optimal length video? There is no single answer, but we were not going through the five minutes or maximum 10 in exceptional cases.
  Most of the videos we are on the increase between 2 to 3 minutes. If it's on video for sale / land can be divided into several parts according to different themes.
• Call to action - as in any marketing text and video call to action is also very important to leave the viewer through the air without knowing what to do, tell him (people love pointing at them, they usually do not like to think for themselves ... it's tiring). If you want you can put some call to action different places video.
• Photo right environment can contribute a lot, if it is a video where you shooting yourself in the photo fits the environment by addressing the audience to video. If you're photographing a number of different Vidoaweim Atagoonv There is no reason to take always the same environment. Photographic environment is an integral part of the video itself.
• Lighting is right - of course there is no reason to invest in a prestigious professional lighting under the photo but not dark lighting feels good. In most cases, preferring of course, is a bright white lighting.
• Watch your video and see if you love what you see, in many cases what seems good at first after an hour or two looks worse.
  If you love what you see, the chances that others will love it more. Do not invest too much time in a large number of repeat photographs more times as you return the video to see more staged and unnatural, increase the take-the first or second look at the responses you can always change Buidoayem following.
• Luggage fast - although it's not just related to video itself but without a quick storage above all things did not contribute much. As I mentioned on the previous post, no one likes video stuck, invest a good storage video has no reason to only 2 minutes long and will end up within 5 minutes.

Q & A

In addition to all these tips are questions that always arise, usually they do not have a definite answer and we always try to follow Section 1 and is try and see what's going on, here are some of them:

• Edit yes / no
  There is no right answer depends on the audience will see the product of different people to post videos online and get ideas
• Opening film at the beginning of the video Yes / No
  Depends on who turns to what purpose the video if the video is self-branding purposes the answer is definitely yes. But if it's a one-time video product / service specific waste of time to spend on opening is invested, what for subtitles that display who the person who speaks a formal display video in addition to the video itself.
• Photo of a People / Slideshow filmed
  Solidarity is formed more easily than through a real photography through a presentation it did not see the person presents. In some cases a combination of both makes the video very efficient.
  The decision is yours and there are actually cases in which a presentation can be more effective.

In summary:

Ultimately there is no such thing as a straight video management video for the first time and every audience is unique and almost always need a number of attempts until you get a good result.

Do you have additional tips share with us.

Network Video Storage

The video is already here and can not be helped and resistance is useless , Surfers have long Matthias calling Landing / Sales long and prefer a summary of a few minutes.

How to do video is already a question in itself that I believe that no one answer, for a niche product and there is something unique that suits him.

But even after we made the best video for most true for our niche, we still need to present it to our site and of course to try to spread it across the network to accept additional traffic.

And here comes the important question is nowhere to store video files?

The main choice that many people choose it is uploading video sharing site like YouTube, Viddler, etc., and then take the code on that site gives integrate the video into our site.

This is supposedly a great solution after all the video storage server is not our most cases can not deal with Media Sreaming, however, and The "solution" in my opinion is much more expensive end.

Most major drawbacks sharing site storage is only one source, sharing sites, just like you want traffic to their site so they can turn it into money.

To reach this goal are implementing your video in all sorts of features that make the same observer who sees the video from your site through to their site.

For example almost every Huidaweim from clicking on the video sharing site will merge into a window for you to share certain cases it would be in a new window in some cases, however, the user simply leave their site and will pass the video site where he could also see the video and come across similar videos in the field.

Other things that are a problem from video sharing sites are:

• Commercials - most stressed sites pop-up advertisements in the middle of the video some more and some less prominent but in any case they are captured distraction for the viewer.
• Referral more clips - film after a screen appears that gives the possibility to watch more videos of course not always serve the purpose.

There are a lot of shortcomings but these are sufficient.

So where are all the same video store?

If the hosting rule of thumb was to choose a server close to physical geographic location of most users, when you access the video storage issue gets even more important other things.

Amount of information that passes in order to watch video online storage requires a fast and there is nothing worse than a stuck every second video.

The problem is dedicated for video storage in most cases significantly expensive compared with standard storage packages often also limited.

One solution that can solve the problem is a file storage service called Amazon service Amazon S3 and allows to store files and pay only for the traffic itself.

Using S3 service along with the CloudFront provides video website emphasis.

View our video stored on the server of course solve all the problems I mentioned above the big advantage of Amazon S3 is a pay-per-use only.

But service is not perfect main problem is that he was not user friendly and requires little technical knowledge to arrange and organize everything.

There are other solutions using special programs paid file-sharing sites exist.

Sample Site Viddler offers a business package starting as low as $ 100 per month and allows course options include removing the commercials, special players, statistics and more.

Site offers Vimeo Vimeo Plus offers additional options at $ 9.95 a month just like Viddler fee program options include special options.

So where to store the end?

As long as the video flows seamlessly, no commercials and no transfer to another site (unless of course we want it) Each package can match.

Clickbank Gravity - the explanation behind the number

Following the many responses on the post How to turn coal into diamonds? after many marketers place great importance given the "Rabbit Abkelyakvenak" We decided to check again just what all this data means and whether you can answer the question that Apiliat marketed products through Kelyakvenak like to know: how the product sells?

The following video explains (Achamte exactly) how data is calculated Gravity Abkelyakvenak.

If you summarize briefly what is transferred to video;

Gravity total indicates the amount of marketers able to sell the product, whether any of them managed to sell the product only once or whether a hundred times.

Gravity is a high product that many marketers say they sold the product at least once, we conclude that the page does indeed convert the sale, about Gravity low and a little more difficult to draw a clear conclusion.

Gravity 3 tells us with certainty that there are three distributors who sold the product, but we have no way of knowing how many sales were actually using the product.

Can conclude that two things:

• Relatively new product and therefore does not have a lot of marketers still, that is not necessarily the sale page does not convert.
• There are plenty of resellers on the product and only three were able to sell it.

We choose our products according to three criteria:

Popular + Gravity + calculating returns

• Popular - more popular product is sold more product.
• Gravity - Although this video light of the conclusions of Gravity is low, we still prefer to market products and we know that more people were able to sell.
• Calculating the returns - this data does not exist as a given in itself, but a simple calculation of the difference between Sale $ to Sale% will give us the difference to get Aidyakcia any bearing on returns. If the number is around 4-5, we consider it to market the product.

Pretty obvious conclusion that symbolizes the high Gravity Sales page converts but also for certain high Gravity symbolizes the high competition.

Questions were left open, whether to market a product with low Gravity? If so how low?

How to raise a campaign to AdWords Editor via CSV file?

Like any good marriage we also have an equal distribution "is" asking to do something and I do it, just half and half.

There are two ways known to AdWords campaign:

• Through the AdWords online interface - Web interface familiar.
• AdWords Editor with which software can be downloaded free from Google.

If you use the interface to the Web you should really download the software and start working with her, she will save you much time and headache.

The problem started although the software does the job faster raising campaign, is still not perfect and sometimes we find ourselves spending a lot of time not to raise large campaign.

So if you go back to the first trial "is" a campaign to be seen more quickly using a CSV file that Excel software that can produce or import and save, and there really begins to equal distribution relationships.

She asked me to learn how to do it, and when she wants an equal division I do not?

So how to actually do it?

Like any good recipe we include photos of the final product after all there is no reason to make a cake without knowing how she will see, is not it? Image below is for illustration purposes only

Ingredients required:

1 AdWords Editor software

1 Excel software - version 97 or above is sufficient

Those that Excel can use freeware version of OpenOffice will be the same result

Preparation process

Please download the campaign file to your computer and open it next Excel software (see items needed), the file contains blood campaign which enables you to make the data more easily.

Note:

The latest version of AdWords Editor is currently version 7.0.0 and the file for the current version.

Google developers have a strange hobby of a file structure change version, which means if you call it when a new version will be to form errors,

However, occasionally we will try to update the latest version file.

File structure

Even as the army ... file consists of three main parts:

Part I: General data on the campaign - highlighted in yellow.

Part II: General Negatives campaign - highlighted in red.

Part III: AdGroups - This section consists of two parts: the awareness and the words are all AdGroup - highlighted in green ads and the words highlighted in gray.

Like any normal Excel file is basically a table with columns where each column has Apply that identifies the data that appears in the column that appears in the file list is:

Although the column names rather explain themselves following a short explanation of the necessary columns:

• Campaign - a campaign
• Daily Budget Campaign - the campaign daily budget
• AdGroup - a group of words
• Max CPC - cost per click for each Mxmili word
• Keyword - put the word on her hand
• Keyword Type - match type can have six different values
  For ordinary keyword values are: Broad, Exact, Phrase
  For campaign negatives values are: Campaign Negative Broad, Campaign Negative Exact, Campaign Negative Phrase
  For negatives to AdGroup values are: Negative Broad, Negative Exact, Negative Phrase
• The following five columns describe the parts of each ad and include the title, two lines, display URL and Destination URL.
• The following three columns represent the status of the campaign can get the values of Pause or Active.

Each line in the file always refers to one given type if the column is not relevant just do not play anything.

For example, a line which refers to negative words campaign did not play anything on max CPC because it was not given relevant.

If things seem a bit confused then probably have not looked at the example file .

Import data

Will process the data to AdWords Editor is fairly easy, consideration existing incorrect data if the editor simply ignore them.

First, all the selected data files are located Onatiak them to Clipboard - Ctrl + C by

Now we start to import by four types of data that are in Ads, Keyword, Campaign Negative Keywords

Imports ads

Go to a tab - Text Ads Ads elected then Add / Update Multiple Text Ads like the following screenshot:

Shlmlta get the screen, select the options marked in yellow catch up the contents of the file.

Next repeatedly pressed until the end of the process and if everything is done properly in our list of ads appearing in AdWords Editor.

After this step we will campaign with ads

Next step is to import keywords.

Import keywords

There are three types of keywords:

• Ordinary Keywords: Keywords
• General negative keywords apply to all campaign: Campaign Negative Keywords
• Negatives by a group of words to read: Negative Keywords

Each of the three types is necessary to import separately (hidden ways Google Editor)

Imports Keywords

To access the screen of imports Keywords'll steps on the next screen:

We get the same screen screen of ads again catch up the entire contents of text copied from a CSV file several times pressed Next.

After this step we will have a campaign with all the words Zeno two steps are Aupceinleime and make them only if we have a campaign negatives

Tip: If you do not have campaign negatives must you do something wrong.

Imports Campaign Negative Keywords

To come to a screen of Campaign Negative Keywords will be watching the steps on the next screen:

Import Negative Keywords

If the campaign also includes all AdGroup Negative keywords should be another step and this time choose the first option from the screen up

In summary:

Have a total of four stages are identical to each other and they will come of all the parts of the campaign

• Imports ads
• Import keywords
• Campaign negatives will
• Import ad group negatives

A few things to watch for:

AdWords Editor do not import some data are:

• Campaign daily budget
• Price Mxmymali hand ad group

These two parameters must be set manually.

N.. In

Edit all of this post includes pictures as it took me several hours, so why I put all this time?

It is very simple ... I did not find no place that explains the process in detail and in my opinion one of the most expensive kind of work is our time.

So although it took several hours but this time the future it can save you a long time

PS in

If you have not noticed later in the post where we will report revenues and expenses , we watch "Little told the time until the next report.