Archive for August, 2009

Is she going on holiday weekend

Because we operate a blog every day and take care to answer any comment or those published in the almost immediate, we decided to let you know.

We went on a short holiday and return on Monday with full vigor.

So everyone who prescribed are or asked are still did not answer him / her, do not worry we have not forgotten.

Clickbank Gravity - the explanation behind the number

Following the many responses on the post How to turn coal into diamonds? after many marketers attach great importance given the "Rabbit Abkelyakvenak" We decided to check again just what all this data mean and whether you can answer the question that Apiliat marketed products through Kelyakvenak like to know: how the product sells?

The following video explains (Achamte exactly) how data is calculated Gravity Abkelyakvenak.

If you summarize briefly what is transferred to video;

Gravity total indicates the amount of marketers able to sell the product, whether any of them managed to sell the product only once or whether a hundred times.

Gravity is a high product that many marketers say they sold the product at least once, we conclude that the page does indeed convert the sale, about Gravity low and a little more difficult to draw a clear conclusion.

Gravity 3 tells us with certainty that there are three distributors who sold the product, but we have no way of knowing how many sales were actually using the product.

Can conclude two things:

• Relatively new product and therefore does not have a lot of marketers still, that is not necessarily the sale page does not convert.
• There are plenty of resellers on the product and only three were able to sell it.

We choose our products according to three criteria:

Popular + Gravity + calculating returns

• Popular - more popular product is sold more product.
• Gravity - Although this video light of the conclusions of Gravity is low, we still prefer to market products and we know that more people were able to sell.
• Calculating the returns - this data does not exist as a given in itself, but a simple calculation of the difference between Sale $ to Sale% will give us the difference to get Aidyakcia any bearing on returns. If the number is around 4-5, we consider it to market the product.

Pretty obvious conclusion that symbolizes the high Gravity Sales page converts but also for certain high Gravity symbolizes the high competition.

Questions were left open, whether to market a product with low Gravity? If so, how low?

Internet pirates Forum - warm recommendation

Who else did not know our friends pirate engaged in marketing on the Internet, we strongly recommend him to visit their blog, link in the list of recommended blog sites.

About a week ago set up an open forum for all the pirates of the blog readers - The Internet Pirates Forum

Forum in its infancy but it already has interesting content that can learn from them, to hear opinions of other marketers and teach personal experience.

We have the feeling that he will soon be one of the most successful forums ...

Do not miss out!

How to turn coal into diamonds?

We're almost in mid-August, and we have just a few campaigns in the air. I'm sure you're curious to know how we go with them, but we still have just over two weeks to push and try to learn as many of these campaigns and I hope we can be proud of at the beginning of next month.

We divide the learning process in marketing via PPC to 3 main parts:

• Step ads - Ad writing to let prospective purchaser an idea of what is behind each ad, and will continue to click on it (CTR% higher)
• Step landing page - Create a landing page attractive and reliable, the potential buyer to warm the product and make him want to go to auction (CTR% higher, lower Bounce Rate)
• Point of sale - the end of the sales process and execute a purchase page

When we decided to put all our efforts on learning how to market via PPC I wrote the post: to break the barrier of the PPC and mentioned that two of our main weak points are writing good ads and writing good landing page.

So we decided to share with you about a campaign which is already two weeks half the air, you can definitely tell by the data we show an upward trend in our learning process.

I'll start with the dry data:

Ad CTR% - 15.28

Number of clicks - 455

QS Keywords - 10 without exception

CTR% over to Huondor - 29.4

Bounce Rate% landing page - 53.56

Avg. Time on Site landing page -00:01:24

I'll keep you posted as well that after two weeks we changed the landing page, because there were no conversions, in addition, we need more targeted keywords.

The data above are correct for today, as you can see, are quite beautiful, very beautiful, even compared to where we were several weeks ago, but if you notice, the only step missing here is the sales stage ...

We are currently in the third phase, since no one knows has been made so far, and now we try to analyze the stage of the campaign and no success.

To date we posted several hypotheses:

• Despite that - Avg. Time on Site Bounce Rate and the reasonable, landing page may not warm enough for the product.
• Sales page and create attractive not reliable so nobody made the actual purchase. Obvious question is what the data say Abkelyakvenak data Abkelyakvenak Tim ... we think the problem might be here, but nevertheless we decided to try to market the product because we saw that the percentage calculated the returns of the product low.
• The main competitor in this niche in front of us looked pretty strong and serious.

Anyway, very keyword cheap so we do not want to give up too easily throw away all our work before we try a few more ideas we have.

Our ideas are:

• Other product replacement product - is another product Abkelyakvenak by what we checked in that Regrettably niche.
• Creating a comparison between the product we market our competitor, the problem of its partner program is not an orderly affiliate network we do not know if this is how ephemeral or affiliate program seriously.
• Adding an application to fill additional bonus miles for those who Syrkos we can be the product.

Of course we will update you what happened after the campaign we'll have a few more attempts.

In any case, we'd love to hear your opinions and learn from you,

N.. In

Wow, that was long

Construction of virtual assets - mailing lists - Part I

If we do not know our audience, and can not contact him so how can we offer products (or if you can use a more crude word "sell") we think that fit him?

Simple construction of the Landing Page with a recommendation in my opinion, not long ago no longer work.

Everyone is trying to convince you that selling products online is very simple, all you have to do is build a page with a recommendation or their terms "to warm up a bit the Customer" and get him to switch to selling out is sure to buy when we sell our products but not to humans no opinion and the robot can understand minimal.

Stop and think a second, would you buy yourself?

Almost all have competitors now bid small or large, today's buyers are not fools, today's consumers are much more intelligent reviewers seven times before they buy, they do not want to feel Frireime.

The main problem when we are marketed to people in other people's products is the most we have no way to return to the same customer, we do not know who we have no way to get it again.

In my opinion one of the main things that we must build our way to create a steady income is a list of our customers.

We have to know how to get back to customers who came to us and especially to those who have already bought, who issued the first credit card probably get it again the second time.

Think of it as a club membership card every time Mandenedim you do wherever you buy.

When our product is much easier thing to do but when it comes to marketing a product of someone else we enter a small number of technical problems in collecting data.

On the one hand we do not want to add another step on the way for purchase on the other side we do want to know the details of the client.

We thought we had a few ways to resolve the issue but we want to hear what you think before (we do not want to limit way of thinking and we promise to post the way we thought they had prepared and published a few days).

We hear you.

Summary of July - revenues everything in between

The monthly report came as we were saying a post about changing the date of the report this time we reported earlier this month and all this to give us the ability to missions conclusions.

So what we had in July?

In order not to repeat ourselves and sub drop Diversity (what is healthy in any good marriage), this time go backwards.

Start directly with numbers, and move distribution and explanations later.

We want to clarify that it does not mean we think the numbers are important but should always variety.

The numbers for July

Total revenues in 1076 NIS

Total expenditure in 1033 NIS

Profit of NIS 50

So how the numbers fall into?

Income

By Source of Income

Distribution by type of movement

Expenditure

By type of expenditure

So after all the numbers in front of terms you do not have to try to roll down to see them, we'll move directly to distribution.

Division of revenue pie

Income distribution by type

As our income each month divided into three main types only for months in June and also July all of our revenues come from only two sources of advertising within sites (now mostly AdSense) hands.

As can be seen more revenue leads are about 85% of the revenue from them come AdSense revenue.

As can be seen clearly one of the main problems is also the month that we all sales revenues.

The following pie graph with the distribution of income:

Traffic distribution by source

This graph is also this month is going to be pretty equal as an all one color, all of our revenues currently come from organic traffic. So we could give up the cake graph below, after all does not display next to nothing, but one color illustration of a whole still gives every cake a more complete picture, except that those who do not like blue cake.

Expenditure

What we find money? Basically we have fixed costs of about NIS 800 different bathroom that we use them.

This month we asked ourselves whether costs can be reduced? Do we really need the things we pay them?

After considerable thought we decided that even if costs can be reduced will be a very marginal amount of approximately NIS 50 main problem stems from the costs but not revenues.

Any business there are fixed costs, a simple goal to increase revenue.

Distribution by type of expenditure

As always the choice of types of expenses we chose to put only the expenses which relate directly to revenues, all other expenses such as office supplies, computer needs, etc. did not go into as of this moment.

So the pie graph below:

Various expenses normally occupy over half of our total expenditure which raises the question of what they contain?

The main components are various expenses: Professional services software mailing some fixed and some vary from month to month.

Go over the summary chart, with expenses or income in other words profit and loss statement.

Wind and loss report

The numbers you already know, do we profit of $ 50 but if we're true we're balanced.

Conclusions

As always is the most important part of the report, some of which have not changed the previous month and still relevant.

• Like previous months expenditures contribute not we spend our income level.
  All of our revenues come from on SEO and apparently we could stop the campaigns of PPC and earn almost the same.
  Actually came here two posts in the field of the PPC: breaking the barrier of the PPC and then updates .
• We have no reason to cut expenses, we just need to increase revenue.

Things to do

• Continue to focus on building projects in the PPC as noted Latest Posts on the blog.

Goals

Our primary goal for earning $ 20 a day from a PPC and it is this very marginal income, but we want to give ourselves goals that can meet them.

A quick calculation on a total of $ 600.

Please note we are not talking about revenues of $ 20 but on a profit of $ 20.

Blog now plans for the future ...

We thought a Feature see a blog can be added (except for amendments Komsteim of responses).

We thought a lot, we noticed something interesting but at the same time know relatively a lot of people read the blog but few readers respond.

One of the reasons we set up the blog (in addition to the main cause of personal commitment) is to hear other people's ideas about what we do.

We think that you can learn from each, even if we think otherwise yet everyone has a different perspective through things.

So even if you think that you have something to say domain? We still want to hear you come here a little extra blog.

Fitch s still under construction and probably will take a little time, but it's something small and nice.

We're not going to reinvent the wheel but it's something we have not seen in any Israeli blog.

To break the barrier of the PPC updates ...

So far, we certainly stand behind our decision to break the barrier and the PPC to PPC to break us, so this post is intended to update you on what we managed to date (July 19 to, the date of writing the post to break the barrier of the PPC )

3 Google AdWords campaigns were

Three campaigns for the process to end will be raised next week

So far, few conclusions

• Be arranged. Because we're giving quite a lot of campaigns for a relatively short time, we make a neat table of all campaigns to be the finger on the pulse.
• Test campaigns within a reasonable time. We decided to give each campaign a whole two weeks to run before we analyze it and decide whether to change it or not so we can get good data analysis.
• Use reports. To date we have not used any of Google's reports to analyze campaigns, and now we also use them. You can even set a specific report email will be sent to a certain period and it indicates that the report mentions it was time to check the status of campaigns ... (especially when there are a lot of air campaigns in parallel).
• Not to mention a mass of keywords at once. We used to raise campaign with lots of keywords, then we would lose ourselves in Google's data, or simply did not have enough Imfrsanc to analyze the campaign, since the keyword crowd there were very few searches on Google. Currently we are working on the following method: conducting research and words, make a list of appropriate keywords and upload to start the keywords (relevant of course) that have a relatively larger number of Imfrsanc, to try to get a snapshot within a reasonable time.
• Not be fixed. We try our landing pages will have the same concept, but trying to look at some variations of the landing page.

It is now,

Further updates to follow ...

A good week everyone